Oei ik groei

Global visual lead for the brand, including 2023 rebranding. Designed POS, social media, packaging, and marketing visuals for worldwide campaigns. Managed large-scale photo and video productions in Europe. Creative lead for ‘eerlijk’, overseeing photography, book design, and a YouTube series (500K views in six months). Directed multi-channel creative projects from concept to delivery, led PR and influencer collaborations, and represented the brand at NYC Prego Expo to build key partnerships.